Heather Yule

Tourism Nova Scotia

Photo of Heather Yule

It’s no secret that Heather loves Nova Scotia, and this enthusiasm shines through in her work. With over 15 years of marketing, communications and tourism development experience, Heather nurtures strategic opportunities with industry and business partners to grow Nova Scotia’s tourism economy. Initiating and influencing the development of authentic, differentiating and compelling tourism experiences, Heather works with existing and emerging product areas and diverse stakeholders across the province.

Currently leading the Experience Development team, Heather’s been with Tourism Nova Scotia since 2007. Previously she worked on marketing and communications initiatives with the Nova Scotia Museum, and holds a Public Relations Degree from Mount Saint Vincent University. Heather’s adventures with her two daughters and husband often include great places to eat and bicycle.